Lachoix | Concept Store | Lisbon

Our story with the Portuguese shoe brand Lachoix started with a phone call from the owner and creative director at the end of last summer. She asked us to collaborate with her on developing a concept store that would feel like a gallery but could simultaneously function as an atelier for her team.

We worked closely with the Lachoix team throughout each stage of the project: from the brainstorming about concepts and ideas stage to making drawings, choosing materials, and the painstaking execution of the project itself. Our vision was to create a clean yet sophisticated contemporary space. To achieve this, we stripped the false ceiling and layers of paint to get down to the essence of the structure. Subsequently, we added the following elements to create the desired atmosphere.

Crucial elements:
- We decided to reuse cork material that was in the original space. We highlighted the beautiful texture of this natural material by painting it white and then using it to create an entire wall.
- There are two carpets in the space. The functional, rational one fills the entire entranceway and serves as a doormat. The emotional one, which was designed from scratch by our atelier, is cloud-shaped and was inspired by the poetic movement of people contemplating their next pair of shoes.
- The products are displayed on stone expositors that we designed for the brand to reflect their love of nature prints, or on white shelves that seem to levitate in the air.
- The client required that their open-space concept store mutually functions as a display area and working space.  To achieve this goal, we added a linen curtain as an element that serves both as a division and connection between the two zones.  
- Finally, we created a custom-made table from a slab of white marble and concrete legs. For seating, we choose two icons of design: Mies Van der Rohe´s daybed in white leather and Marcel Breuer's Cesca chairs.

ARCHDAILY BRASIL PRÊMIOS OBRA DO ANO 2023

Lachoix Concept Store: Nominated for ArchDaily Brazil's Work of the Year 2023 Awards in the Commercial Architecture category.